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Shopper Marketing Manager

About Us

We founded Minor Figures in 2014, launching with just one carton of cold brew. We’ve since expanded into a global market with a wide range of killer products, a strong brand identity, and a small but significant market share. We’re growing fast and we now have an opportunity to scale up and touch millions more lives as we learn, extend our product range, and deepen our focus on innovation and sustainability. The creative team is passionate and talented with an innovative NPD pipe.

About You

We’re looking for an experienced and versatile Shopper Marketing Manager to join the marketing team at Minor Figures. You’ll bring a wealth of experience in growing brands in the FMCG space, specifically in the start-up/scale-up space.

In this incredibly important role, you will be the link between marketing & sales, you will own how the Minor Figures brand shows up in our retail, OOH and coffee customers. As well owning the activations, working with our in-house creative team daily, this role will also dive into the ROI of activations and feed learnings back to the business.

Working alongside the design, activation and e-comm teams this role is vital is creating a consistent brand across our brand touch-points, from existing product lines to NPD.

Contract type: Full time

Years of experience: 3-4 working in FMCG.

Salary: Dependent on experience

Location: London

Roles and responsibilities

Manage the sales activity plan, ensuring during our promo periods we’re activating the Minor Figures in a disruptive & engaging way – paying close attention to retail and coffee.

Working with the UK Brand Manager, you will manage and activate the master shopper activity plan, from budget allocation to signing off campaign plans with external partners.

Campaign management across key activation periods, for example – are we incrementally increasing penetration during & after promo/campaign periods?

Manage the roll out of NPD launches in the UK market, working closely with the sales team to create a compelling selling story, launch activation plan and on-going support.

Own our POS inventory, trackers and reporting as we activate in the UK & Ireland markets.

Contribute to regular brainstorming sessions with our Creative Directors and the wider team.

Work collaboratively with the various teams across the organisation in the UK, Australia, and the US.

Push boundaries and help take Minor Figures to places we haven’t been before.

Personal Skills

Strong leadership skills.

Ambition - you want to see your team (and by extension, Minor Figures) go far, and you’re full of future-facing ideas.

A strong portfolio of ideas that demonstrates both a creative and strategic understanding.

Awareness of current design/marketing trends and new ways of working.

Adaptability and being comfortable with change will get you far - you’ll need to be comfortable working with a remote team and communicating with teams in different time zones.

A high level of accuracy and obsessive attention to detail.

Excellent at communicating.

A positive, can-do attitude.

A cracking sense of humour...and if you can also make a good cup of coffee, you’ll fit right in.

Please submit a CV and cover letter to to apply.