Tab 2 | We're Carbon Neutral
We’re carbon neutral, meaning we not only reduce our carbon emissions anywhere we can, we also ‘offset’ them. Think of it like we work out what debt we owe to the environment and we pay it back through investing in projects that absorb or reduce the same amount of carbon from the atmosphere.
Going carbon neutral early in our journey enables us to have an internal carbon tax which will increase as the company grows. The more we grow, the more our potential carbon output is. We want to get a jump start on both reducing our impact and measuring the financial impact of these reduction initiatives.
Throughout all the steps involved in producing Minor Figures products, CO2 is being emitted. Fortunately, Oat M*lk is more environmentally friendly to start with than dairy milk. By drinking Minor Figures over dairy, you’ve contributed to saving staggering amounts of CO2 from the atmosphere, water from being wasted, and land from being used.
1. Just by forgoing dairy, Minor Figures customers saved 62,762 tons of CO2e from entering our atmosphere between July 2018 and April 2021. That’s like driving to Mars in a regular car. Or driving to the moon and back some 668 times.
2. When it comes to land use, in less that 3 years Minor Figures drinkers alone made space for 19,255 hectares (or 47,580 acres) of land. If you drink one glass of dairy milk everyday for a year, you’ll have used the equivalent of two tennis courts worth of land (650 sqm or 7,000 sq ft). But if you opt for a glass of oat m*lk instead, you’ll use up about a tenth of that.
3. What about water use? The good news is that, compared with both dairy and other plant-based milk alternatives, oat m*lk isn’t all that thirsty. Drinking an oat latte over a dairy latte saves enough water to run an entire bath.