We work with a speciality trade model. It’s a pretty complex issue, but in short fair trade vs speciality are separate systems.
Fairtrade is a way to guarantee minimum wage to the farmer. It's a good idea, however, Fairtrade does not relate to coffee quality. The Specialty coffee model pays a premium for quality. Although there is no certification process, and it's highly subjective, it does encourage farmers and roasters to consider longer term relationships based on continuous improvement, community support, sustainability, and ultimately – quality.
Both Fairtrade and Specialty systems require continuous improvements to ensure a healthy and sustainable coffee future for all.
