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Our products contain absolutely no added sugar! All sugars found in our products are derived from the oats, which they occur in naturally.
We do not use stevia in most of our products but we do use stevia plant extract in our Chai Concentrate and Mocha cold brews to subtly sweeten and bring balance to them. Stevia is a calorie-free, plant-based sweetener from natural sources which has been used in South America to flavour drinks for more than 200 years!
All our products are 100% plant-based, meaning they’re dairy-free, naturally lactose-free, and free from all animal protein.
Our products are not gluten-free but they contain very small amounts of gluten and are categorised as being low in gluten - we also have strict requirements to monitor and minimise contamination, which means we are able to ensure that all of our Oat M*lk based products contain less than 100ppm gluten from rye, wheat and barley.
We add small amounts of rapeseed oil to our Oat M*lk, with our Organic and Semi Oat M*lks containing small amounts of sunflower oil, to help create that smooth texture and mouthfeel. Rapeseed oil has a delicate and natural taste, and is low in saturated fats and is a good source of omegas 3, 6, and 9. The oil we use is GMO-free, and sourced from the UK and northern Europe.
Sustainability & Ethics
Our efforts to minimize and improve our impact on the environment has been a core principle of Minor Figures since the start.
Protecting the planet: after extensive carbon auditing, we are now Carbon Neutral, backdated to 2018 (see below for more info) and are very close to becoming B-Corp Certified, which means we uphold the highest standards of social and environmental responsibility.
Plant-based: All of our products are vegan and we are committed to upholding the values of plant-based living throughout the company. We offer our staff a free vegan lunch each day (which we cook and eat together each afternoon) and, while we of course don’t expect our staff to be vegan unless they want to be (a lot of us want to be), we will not expense any non-vegan food on work trips. We are trying to encourage the switch to plant-based on a mainstream scale with initiatives such as Freedays, which offers customers at select cafes free Oat M*lk coffees all day, Dairy Disloyalty, and Veganuary campaigns.
Political Environmentalism: Though we also don’t force politics on anyone, we do encourage healthy discourse, peaceful protests and other progressive forms of discussion. We offer our staff paid time away from the office to engage in activism – be that for environmental, animal, or social justice.
YES! We’ve now gone entirely Carbon Neutral, back dated to 2018, by ‘offsetting’ the amount of carbon we emit as a company. Offsetting our carbon emissions is basically like repaying our carbon debt to the planet. We do this by conducting a circular assessment of the impact we make as a whole and calculating the amount of carbon we need to offset to have a neutral impact on the planet. We then invest in projects which absorb or reduce the same amount of carbon from the atmosphere. To accomplish this, we joined forces with Climate Partner to help support two carbon offset programmes in Vietnam and Peru. You can find out more about these offsets and our move to carbon neutrality here.
We are constantly improving and searching for new, innovative solutions to problems facing our industry. We conduct regular evaluation of our packaging and delivery operations and consistently review our sourcing practices for our coffee and other ingredients - we strive to be as transparent about these as possible. We’re currently developing a new, more sustainable way of disposing of our used oats which would up-cycle the used grain into a protein source for humans. We firmly believe that our moral responsibility as a company shouldn’t be seen as a list of boxes to tick, but an ongoing, evolving process.
Minor Figures is an independently owned start up. We formed as a company by crowd-funding, and have since grown by partnering with carefully chosen investors, all of whom have a minority share in the company. Our founders, Stu, Jonathan, and Will, control the direction of Minor Figures and everything that we do. The investors are a mix of friends, family, and strategic partners, all of whom help us to scale and reach as many of you as possible.
All of our cans and cardboard packaging are fully recyclable. Our cartons are currently made using Tetra Pak, which is recyclable in some places but not everywhere, so we advise checking your local authority’s guidelines on this one. We’re looking for a more universally recyclable alternative for our cartons.
We are also in the process of eliminating all single-use plastic from our shipping packaging, using recyclable alternatives wherever possible. In the UK we currently partner with Noissue, who create fully-compostable packaging for our merch, and even plant trees with each order as part of the Eco-Packaging Alliance. We are always looking for the most sustainable solutions across all aspects of our business and will continue to update you all as we evolve and adapt!
Our oats are currently sourced from the UK and other areas within Northern Europe - we like to keep it as local as possible, but due to the nature of farming cycles and fluctuating availability, we have to switch it up throughout the year. We’re constantly looking to improve our sourcing and minimise our carbon footprint for all our markets globally.
Oat residue is the insoluble fibre that is left as a byproduct of producing our Oat M*lk. At the moment, the spent oats used to produce Minor Figures Oat M*lk is donated to livestock feed, reducing the land used for the upkeep of livestock (feed for livestock puts a huge strain on the environment - almost half of all grains and soybeans are grown specifically for the purpose of feeding to livestock. It also means that we can avoid the evil to end all evils, chucking them in landfill (or worse, burning them). While it’s one of the most sustainable options out there currently, rest assured that we are working on an alternative solution to up-cycle the used grain into a protein source for humans, which would remove any and all ties to animal product industries altogether. It’s a huge undertaking, but we look forward to updating you all soon!
No, but it’s fairer than Fairtrade. That sounds like hot air, but it’s not - basically, Fairtrade is unable to account for the specialty coffee model, which pays a premium for quality. We work with a specialty trade model that guarantees a living (not just minimum) wage for coffee farmers.
It’s a pretty complex issue, but in short it's a separate system to Fairtrade. Although there is no certification process, and it's highly subjective, it does encourage farmers and roasters to consider longer term relationships based on continuous improvement, community support, sustainability, and ultimately – quality. The more degrees of separation that exists along the production line between the bean and your cup, the harder it is to ensure farmers and producers are paid a fair price.
We’re partnered with Raw Material, who source green coffee directly with farms all over the world and guarantee a fixed, premium margin for their coffee, regardless of the constantly fluctuating market price.
Our Barista Brews are “nitro” cold brew coffees and teas. This means that we’ve infused the coffee with silky nitrogen bubbles giving it a foamy cascading texture and a real latte head.
Cold brewing is how we make our ready to drink Barista Brews. It’s a way of extracting coffee using cold water. This process is much slower than brewing hot, and because of that you will find flavours that are much more gentle, naturally sweeter and less bitter.
Our Black Coffee contains 163mg per serving, while Latte & Mocha contain 133mg and 130mg per serving respectively. Matcha contains less than 34mg per serving, with Chai Latte coming in lowest at 14mg per serving.
We choose to package our drinks in cans as they are 100% recyclable. While cans are by no means the most eco-friendly product in the world, they’re currently the best option available to us in terms of reducing our carbon emissions. Often the process of bottling leads to unnecessary carbon emissions. This investment in packaging is very important to us and is helping us further build on our sustainable vision and we are always looking for more sustainable alternatives to our processes across our entire production lines.
Find our Barista Brews and Barista Oat M*lks at the following retailers: Sainsbury’s, Ocado, Whole Foods Market, Planet Organic, As Nature Intended, Sourced Market, and Selfridges. You can also find us at numerous independent groceries and food halls as well as being used in local, independent cafes.
If you are a shop, café, or distributor wishing to stock any of our products please find the best person to get in touch via our stockists page here!
Shipping & Delivery
We offer free shipping on all orders over £20 in the UK, and a flat rate of just £2.99 for orders below.
Unfortunately, all shipping to the EU is currently on hold due to complications resulting from Brexit. We are currently looking for a solution to the problem which would make ordering from the EU even easier than it’s ever been, so keep your eyes peeled and we’ll update you when EU orders reopen. In the meantime, did you know you can order Minor Figures products from Amazon?
Yes. If you're a shop, café, or distributor visit Become a stockist, otherwise please reach out to us at firstname.lastname@example.org